The other important thing is to meet their expectations. Although they requested your newsletter may not mean that they are competely satisified with the products you sell. At least you can always do better. click here What you think that they want is not as important as asking them what they want. Occasionally you can include surveys in which your customer may tell you what they enjoy and what they think needs improving about your newsletter.
Increase the number of people taking part in the survey by giving them something useful like a topic-related white paper or discounts on products.
