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Jeremy Schoemaker of ShoeMoney has sued a Google employee, who owns a website that uses the patented keyword ShoeMoney of the company . The keyword is used by the employee on his AdWords ad campaign for directing the traffic on a site - myincentivewebsite.com The issue came to notice of Shoemoney four months ago when an ad for ShoeMoney was directing to myincentivewebsite.com. After trying a …
ShoeMoney Sues Google Employee For AdWords Violations (TechCrunch)
The constant hunt for valuable Google AdWords keywords is akin to Search Engine Optimization - a dark magic that can become very lucrative for those that can figure out how to best their competitors. It’s also very competitive, with companies bidding on keywords as they vie to outdo their rivals. Google has policies in place to protect companies from having their trademarked names abused in ads …
SOCIAL NETWORKING AND OUR INDUSTRY (Post Magazine)
Facebook isnt just for catching up with friends you havent seen since elementary school, its also a good place to start networking with people from the industry those youve met and those you hope to meet. Then there is Twitter, Linked In, Plaxo, MySpace, etc.
